Created ‘by hairstylists, for hairstylists,’ the new product collection is designed to expedite the hair coloring process and is available in 20 different shades.
L'Oréal has launched two new technologies for mass-market consumers and stylists, developed to circumvent hair coloring problems “only technology could solve.”
Procter and Gamble (P&G) claimed today to have made a hair
coloring breakthrough that will transform the future of the
category and persuade more women to color their hair at home.